Creador is a small and passionate brand committed to the work of the palenqueros.
Humility and respect, collaboration and craft, and transparency are our principles.
Creador Agave Spirits seeks out independent family producers who have little to no representation outside of their local markets (which is often solely the village or surrounding villages where they live), producers who want to make a transition to full-time production of destilado and need help getting their agave spirits to market.
Creador strives to support palenqueros and their communities by offering autonomy and fair pricing to producers. Creador does not ask for contracts nor negotiate down price - what the palenqueros ask, Creador pays, and will advise if the spirits are underpriced. Creador shares revenue with the producers, and are transparent in regards to the complex economics of selling spirits into the tiered alcohol-distribution systems prevalent in the industry.
By sharing the stories of the palenqueros and their families Creador Agave Spirits seeks to provide a deeper connection between the creators and their customers. We do this through storytelling, creative collaborations, open conversations, and through reinforcing the importance of preserving tradition while guiding consumers to informed buying decisions, and of course also guiding them to delicious destilado de agave.
Salud!
Creador Timeline
Oct 2019 - Creador founded by Marcus Piña in Austin, TX
June 2022 - Creador launches Release 1 at the Agave Festival in Marfa, TX, introducing Espadín, Lumbre, Mexicano, Barril, Jabalí, Mexicano + Espadín Ensamble
June 2023 - Release 2 introduces Espadín Capon, Lumbre + Espadín Ensamble, Tobalá Descansado
November 2023 - Creador merges with Genius Liquids in Bastrop, TX, bringing on partners Mike “G” Groener and Charles Cheung
September 2024 - Bar Singular opens at Genius Distillery in Bastrop, TX, probably the world’s first and only tasting room of its kind
October 2024 - Release 3 introduces Coyote, Tobalá, Tepextate + Mexicano Ensamble, Mexicano Capón, Ensamble con Cacao
February 2025 - Creador de Calidad is released, introducing a budget-friendly Lumbre + Espadín expression ideal for sipping, and for your favorite cocktail
