Creador Joins Genius Liquids

Creador Agave Spirits Expands Market Presence Through Partnership with Genius Liquids

To further expand its availability in the market, Creador Agave Spirits has joined forces with Genius Liquids in a partnership combining a passion for agave spirits and industry experience to craft exceptional products for consumers worldwide.

Genius Liquids, known for its innovative and diverse range of products, such as Genius Navy Strength Gin, Old Highborn Texas Dry Gin and Vodka, and De Terra Desert Spirits, is proud to be able to add Creador Agave Spirits to its offerings. This collaboration signifies a strategic partnership to enhance the overall portfolio and support the evolving mezcal consumer market.

Marcus Piña, stated, “Genius Liquids brings a wealth of industry experience and a sharp point of view that aligns perfectly with Creador. Partnering with Genius Liquids opens up exciting new avenues for the Creador brand, and in bringing the agave spirits of maestro palenquero José Alberto Pablo to a broader audience.”

“We are delighted to welcome Creador Agave Spirits into the Genius Liquids family,” says Mike Groener, CEO & President of Genius Liquids. “Creador’s commitment to their producers’ livelihood and importing the finest destilados from Mexico aligns perfectly with our values and passions. Together, we are poised to bring the best Mexican spirits to the glasses of our customers.”

This partnership signifies a convergence of tradition and innovation, as both companies share a common vision of delivering exceptional quality beverages. Creador remains committed to delivering the highest quality small-batch agave spirits from Mexico to a broader audience, while Genius Liquids remains dedicated to pushing boundaries, exploring new flavors, and creating unforgettable experiences for consumers.